Founded in 2019 by Sarah, a trained Aromatherapist, Herbalist, and Flower Essence practitioner, Whitten Hart formerly know as JT England began as a humble venture in her kitchen in the picturesque market town of Ashbourne, a gateway to the serene Peak District. Sarah's vision was clear from the start: to create eco-friendly and sustainable products that not only enhanced moods with luxurious fragrances but also served as elegant home décor.

Committed to excellence and environmental responsibility, Sarah sourced the finest fragrance
and essential oils from British suppliers for her range of candles &
diffusers. She meticulously ensured that every aspect of the packaging was
eco-conscious, using recycled materials and recyclable packaging tape. Her dedication to crafting a brand proudly made in England was unwavering.

In the early days, Sarah showcased her creations at local markets throughout the Peak District, slowly building a loyal customer base. As demand grew, the need for dedicated workshop and studio became apparent. This evolution led to the opening of Whitten Harts, first retail shop in February 2022, marking a
significant milestone for the brand. By June 2022, Whitten Hart made its debut
at the Glee trade show at the NEC in Birmingham with its JT England range of candles & diffusers, further expanding its presence.

Behind the scenes, Sarah's third son, Barney, played a crucial role in shaping the brand's identity. He designed the website, developed packaging and branding, and managed relationships with printers and suppliers. In August 2022, Barney joined Whitten Hart full-time as the Accounts and Marketing Manager, bringing his expertise to the forefront.

In February 2023, the decision was made to close the retail shop at the Deer Park to concentrate on expanding our network of stockists and enhancing our online presence.

As the brand continued to evolve, Sarah and Barney decided to launch a new chapter with the opening of Whitten Hart at Mercia Marina in August 2024. This new venture not only revitalized the JT England fragrance brand but also expanded its range to include homeware alongside its renowned fragrances.